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  • 10 ways a coach can show a coaching client that they are not a great coach

1. The coach tells them what to do because the coach knows what they should do

Classic mistake of new coaches, getting caught up in the client's problem, listening only enough to see what the problem is and then coming up with your ‘solution’ and then telling them what they should do. Might be ok for a misguided best friend to do but not for a professional coach

2. The coach makes them sit in the client chair

It’s not about the coach. If a coach has a client chair they might want to look at that. The whole point of coaching is that the client's chair is whatever one the client wants. In fact they might want to stand or walk. 

3. The coach makes them comply with the coaches schedule

Be flexible and co create a schedule is a best practice way of meeting a client's needs. Making it all about the coaches may impress them with how busy the coach is but it tells them something (not good) about how they view the power in the relationship.

4. When the client is late the coach makes up that it is all about the client

It may be but it may be about bad traffic, the weather, the news, what they ate for breakfast or….well anything. Being late for an appointment can have many causes. It is true to say that to be 100% certain not to be late they could camp overnight outside their coaches office but they may be arrested for that and be a no show because they are explaining themselves to the local magistrate

5. The coach tells the client a story from the coaches life on the client's time

Most people want to sort their lives out and have hired a coach to coach them through that process. A coach's life experience story might be fascinating but it had better be very very relevant to the client's immediate situation and not contain a morality tale if the coach does it. And frankly coaches ought not. Clients assume coaches have life experience after all and they don’t need it outlined endlessly on their time ( and it is their time ). And the client is pursuing their own insight and learning, not copying the coaches.

6. The coach tells them that the coach understands when they don't

The coach would be lying and most people can tell. That is embarrassing. 

7. The coach decide that what the client should do is `obvious’ and tells them so

Nothing is and it is always more complicated. This is patronising to people and is not in the coaching skillset.

8. Coach says that they care when they don't.

Goes along with 6 above. Being a genuine person matters. People are smart. They know when a person (coach) are really not giving a damn about them. If a coach does not care then then don’t coach, see a coach supervisor and get back on track.

9.  Coach says never to call the coach unless it is an emergency.

Coaching is asset focussed. That means we are interested in client success more than their challenges. If they know the coach is rooting for that then they will feel supported in their success. Being just the go to resource when an emergency strikes is the opposite message. They may be able to call the coach in a crisis but that had better not be the only time they can call.

10. Coach accepts the client's limitations

Everyone has their own belief in themselves and their imitations. Just because a client knows their limitations does not mean the coach has to accept them. Often the challenge a client has is precisely because they have this view of themselves so the coach jumping in and reinforcing them is only limiting the process even more. Coaches ought hold the best vision of possibility for their clients even when the client cannot hold it for themselves It happens from time to time.

About the Author

Anthony Eldridge-Rogers is a coach, supervisor, trainer and organisational consultant in human wellbeing and coaching. He is known for the Meaning Centered Coaching model, which he created, as well as for being a specialist in holistic, recovery and wellness coaching.

He helps individuals become exceptional coaches through his coaching academy and provides masterclasses for various organisations, including the Association for Coaching, EMCC, Henley Business School, Exeter University, Queen Mary University of London and the University of Wales.

He is the co-author of ‘Parenting the Future’, a seminal book on alternative parenting and co-author of ‘101 Recovery & Wellness Coaching Strategies’, both due to be published in 2024.

He is also a contributor to the WECoach Coaching Tools book series.

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