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  • Are your clients Goals Meaning Centred or Fear Centred?

One of the real challenges most people who want change face is actually getting change to happen and stay happening. Most of us a good at getting started, the tough part is keeping it up and making it something that does not absorb all our energy and grind to a halt. This is especially a challenge when people are primarily motivated to change through fear or anxiety (which if they are presenting a problem is usually the case ). No one wants to stay anxious for long and certainly making changes as adjustments to say being anxious about your career or trying to save a relationship or get over a health problem seems a like a good idea. The trouble is that once the problem and so the emotions associated with the problem have gone away or been solved then the emotional momentum for change dissipates. 

Goals are only as valuable as they contain positive emotions. A goal or series of goals built around avoiding something undesirable happening are goals that will cease to have a reason to exist. For example. A client is severely overweight and their health is suffering and they are at risk. Scared by the doctors warnings they decide they have to change. They set weight loss and exercise goals. They start a process of change driven by the main incentive of avoiding the consequences of not changing. Makes sense. Except as they move towards these overall goals so they move further away from the looming problem. Health improves and so their anxiety lessens and dims. Eventually they are eating well and exercising because? 

Another example. An senior employee is struggling with performance targets and their position is at risk. They need to make some changes to up their game and performance or else….It is of course right that we engage as coaches with this first situation but when we work with the person to build changes that will move them back towards their targets we need to recognise that this is only going to be a temporary solution for them. Their job secured and the threat lessening they will be less likely to stick to their new behaviours.

In both examples a larger picture of motivation and how crucial understanding what the driving emotions are is vital for long term success.

A simple 3 step coaching approach to this helps enormously when developing actions in response to any given problem that a client has anxiety about:

  1. Explore the current emotion of the situation. 

  2. Explore the future anticipated meaning of the situation once it is solved. Explore what will be possible for them once they have solved the problem. What can they fulfill in their lives if they have great health, have job security etc? Focus on the positive emotions that are present.

  3. When creating goals ensure they contain meaning and its associated positive emotions as it's the primary motivation emotion. Remember this for your clients and make sure you help them to stay connected to it. It is these positive emotions that make the goal worth doing over and above solving a fear problem. The positive emotions will still be there when the fear has dissipated.

This approach works for any coaching situation. We humans are emotional much as many of us like to pretend we are not! And we are all of us much more driven to live lives that are predominantly full of positive feelings. We all find goals that are compelling because they make us feel good better than ones that move us away from fear.

About the Author

Anthony Eldridge-Rogers is a coach, supervisor, trainer and organisational consultant in human wellbeing and coaching. He is known for the Meaning Centered Coaching model, which he created, as well as for being a specialist in holistic, recovery and wellness coaching.

He helps individuals become exceptional coaches through his coaching academy and provides masterclasses for various organisations, including the Association for Coaching, EMCC, Henley Business School, Exeter University, Queen Mary University of London and the University of Wales.

He is the co-author of ‘Parenting the Future’, a seminal book on alternative parenting and co-author of ‘101 Recovery & Wellness Coaching Strategies’, both due to be published in 2024.

He is also a contributor to the WECoach Coaching Tools book series.

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