Gladeana is one of the UK founders of Cognitive Behavioural Coaching and also helped found the Association for Coaching where she holds the positions of Fellow and Chair Emeritus.

She was responsible for launching the coach accreditation process for the Association for Coaching as well as specialist Cognitive Behavioural Coaching accreditation for the Association for Rational Emotive Behaviour Therapists. She is considered one of the leading personal development and transformational coaches in the UK and combines academic rigour with down to earth communication skills. She has 34 years’ experience as a therapist, 20 years’ experience as a coach, and has worked for a range of counselling organizations as therapist as well as at Director and Senior Management levels.

She was listed as one of the UK’s ‘Top Ten Coaches’ by both the Independent and Observer on Sunday. She coaches CEOs, company directors, politicians and people in the media on how to master the psychological complexities of 21st century corporate life.

Gladeana is an internationally published author with 18 books of a popular and academic nature on coaching and counselling to her name. A former university lecturer, she speaks globally on Cognitive Behavioural Coaching, Resilience at Work, Confidence and Stress Management. She is known as one of the UK’s Top Psychological advisers for Reality Television shows and has appeared in over 20 television shows answering viewers’ coaching related questions. She was the driving force behind the production of the “Ethical Guidelines for Reality TV” produced by the British Association for Counselling and Psychotherapy.

She has always been interested in and cared about people and from a young age loved being around people. Early challenges arose when she was bullied as a child but this served to ignite her curiosity around the choices people make to do the things they do. Her dream was to become an actor but she sadly had to admit that her ambition was far greater than her talent.
After many years working as a therapist with a range of clients and client issues for a variety of organizations, she became interested in coaching. Coaching seemed to offer something that therapeutic work did not: being able to work in a far more open, forward thinking manner to help individuals achieve their personal and professional goals.

She developed a parallel career in both therapy and coaching in the early 1990’s
and found a fulfilling role training therapists and then coaches. The progression to writing academic and self-help books was natural.

She lives in Eastbourne with a collection of cats, is a self-confessed Trekkie and loves Italy and history.

“I have always been passionate about helping others and therapy and coaching gave me the vehicles to not only do this, but also to gain a deep sense of satisfaction and privilege from being part of an individual’s growth and life journey.”

Howard has always been fascinated by the human condition and has applied a lens of humanism throughout his professional life, where he has led teams working in the creative industries of theatre, event production and advertising.

Moving between the high pressure world of touring theatre production and the intensity of 21st Century advertising he has become acutely aware of the peculiarities faced by the creative mind, and the optimal environment for its delicate success.

He was drawn to, and fascinated by coaching nearly two decades ago when Anthony, already a close friend by then, intensified his involvement in the field. At the time Howard was at the forefront of the experiential industry in South Africa and went on to lead his company through relationships with some of the world’s biggest brands like Red Bull, Diageo, Nike, British Airways and Levi's.

Whilst self-fulfilment, self-actualisation and the search for meaning were central to his management style, and he applied a purpose-centred model to his business and team leadership, he was intrigued by the challenge required to align these values with those of the brands he served. 

Coaching became a natural progression and was integrated, as a necessity, into his management skill set as he navigated this terrain with his team and clients.
Covid was a remarkable turning point where the industry that he had worked in for so long was devastated by loss, a deep sense of hopelessness and a desperate search for meaning and purpose. Working with Anthony was therefore a logical step, as old friends they share a history and curiosity for the human journey, and Anthony’s approach has empowered Howard to be able to guide clients far more effectively, creatively and with more compassion. They also share a similar sense of humour, which many people don’t understand at all.
He believes strongly that we are all creative beings, and that whilst creativity is not an exclusively human trait, our species has utilised creativity better than any other when faced with problem solving and the creation of a better world. It is this unique creativity that allows us to envision better conditions, better perspectives and better realities, and he uses this innate human ability in his coaching to encourage a powerful journey of self-discovery.
He currently lives with his wife in a rural area outside of Cape Town in South Africa.